Students' visit to "Deepto Television"

Students of 7th Semester from the Department of Business Administration (Major in Marketing) visited "Deepto Television" on March 02, 2019 for the requirement of the courses "Marketing Strategy" and "Consumer Behavior". They interviewed General Manager of Sales and Marketing Mr. Md. Golam Murshed and Chief of Research Ms. Shubarna Parvin. The objective of this interview was to get familiar with the marketing strategies of television media, client behavior, Television Rating Point (TRP), business portfolio, challenges of television media, competition and so on. The Students have gathered knowledge on television industry and their core marketing strategies from this visit.