Interactive Marketing Workshop (Season III) : The Walt Disney Marketing Show

Asif-Un-Nahar , Assistant Professor and Subrata Kumar, Senior Lecturer of the Department of Business Administration jointly arranged their third Interactive Marketing Workshop in a sequel to boost up creativity and communication skill of the students. Around 120 students from the University participated in the workshop. The theme of this workshop was “The Walt Disney Marketing Show”. The workshop was divided into three segments. The event started with a presentation about Walt Disney marketing, business expansion and marketing strategy followed by a quiz session based on TV advertisements and logo recognition. Top three winners were awarded. The students from the Department of Business Administration played a part in the short cultural event and a drama named “Disruptive customers and how marketers deal with them?”. The objective of this workshop was to enhance marketing knowledge and introducing real life scenario.