Interactive Marketing Workshop 2017
For the requirement of "Consumer Behavior" course an interactive marketing workshop was conducted on
Thursday, November 9, 2017 from 11:00 am to 2:00 pm. The theme of the workshop was magical
marketing facts and unpredictable consumer behavior. In the first of two sessions there were six
presentations. In the second session there was a brand dare game where selected participants were shown
similar pairs of brand products and asked their names. The game ended with the selection of the top three
contestants. About 95 students from the Department of Business Administration attended this workshop.
Participants also answered questions from the audience, and quick respondents were rewarded
accordingly. The workshop was coordinated by Asif Un Nahar and Subrata Kumar, faculty members from
the Department of Business Administration.