Presentation on Branding CWU

Students from the Department of Business Administration presented a branding plan for the university on 6 December, 2016 as a requirement of Integrated Marketing Communications course. On the basis of campus research they proposed some unique positioning and competitive strategies such as preparing an Integrated Marketing Communications calender, making an alumni association, conducting community services, developing a mobile app, arranging workshops as well as career fair, participating in education fair, creating an updated website with active linkage with social media and so on. A young entrepreneur Ms. Nusrat Jahan, CEO of "Interactive artifact" was present as a guest. Vice Chancellor and faculty members from all departments were present at he presentation. It was organized by course instructor Ms. Asif-Un-Nahar; Senior Lecturer of the department.