Interactive Marketing Workshop 2023

Marketing is a key component of any business operation. It involves analyzing marketing strategies and customer perceptions to drive profit. It also uses various data to make insightful business decisions. Businesses across various industries rely on professionals with marketing skills to create awareness of their brand, increase sales, and make informed decisions. The marketing workshop does a great job to enhance the awareness.
For the requirement of course "Marketing Management" an Interactive Marketing Workshop (season 5) has been conducted on Thursday, August 17, 2023 from 11.00 am. to 2.30 pm. There were two segments in this event. In first segment, there was a learning session based on misconceptions about marketing, brand mania, consumer attitudes toward branded vs. non branded goods, the practical lessons of marketing, “think global, act local marketing strategy”, etc. Throughout the session audiences were asked different quizzes to evaluate their practical knowledge about logo, slogan, multinational and local brands, etc. In last segment, an exciting Brand-dare challenge was held where all participants were tested different branded similar pair of products and asked the brand names. The game was ended with the selection of top four challengers. The winners were awarded accordingly. The workshop was organized by Asif-Un-Nahar, Assistant Professor, Department of Business Administration.