Students' visit to "Deepto Television"

For the requirement of the course "Services Marketing", final year students from the Department of Business Administration (Major in Marketing) visited "Kazi Media Limited : Deepto Television" office on February 29, 2020. They interviewed on Sales and Marketing Team of Deepto. The objective of this interview was to know the services marketing mix, SWOT analysis, key success factors, challenges and marketing strategies of television media, client behavior, TRP (Television Rating Point), business portfolio, competition, brand elements and so on. Following the interview, the students had a 1-hour tour inside the facilities, in-house studios and dubbing team. Students got so many new things specially about television industry and their core marketing activities from this visit. This course is taught by Asif-Un-Nahar, Assistant Professor, Department of Business Administration.