Project on Making Promotional Commercials

The students of the 6th and 7th semesters of the Department of Business Administration completed a project on "Execution of Promotional Commercials for Brands" for the requirement of Marketing Management course, taught by Ms. Asif Un Nahar, Assistant Professor, Department of Business Administration. The purpose of this project was to exercise students' hand on experience in making commercials (Television, radio, online video, banner, billboards, etc) and exploring their creativity to promote their chosen brands. They submitted 4 television commercials, 2 online video commercials, 1 radio commercial and 4 billboards and banner plans as their own unique ventures. They also made re-branding plan for Jet, Nabisco Biscuit, Bangladesh Railway, Cosco, Bangladesh Telecommunications Company Limited (BTCL), Tibet Pomade, etc.