Interactive Marketing Workshop on Branding Bangladesh

The students from Department of Business Administration (Major in Marketing) arranged an Interactive Marketing Workshop on “Branding Bangladesh” as a requirement of the course “Integrated Marketing Communications” on March 22, 2018 from 2.30 pm to 4.50 pm. The theme of this event was to explore the national branding opportunities on tourism, RMG, food, IT, sports and entertainment sectors. The students organized an IMC (Integrated Marketing Communications) campaign for entrepreneurs, investors, future leaders and tourists. This workshop was participated by approximately 120 students who involved themselves in interactive discussions, quizzes, documentary, and slogan contest. Five winners were announced for their creative thoughts and slogans. The workshop ended successfully with a drama titled “Poricchonno Bangladesh”. The workshop was coordinated by Asif-Un- Nahar, Assistant Professor, Department of Business Administration.